High quality audio at the high end of fashion

Christmas At Selfridges

Christmas 2016 marked the 7th year in a row that Dragon Leisure has worked with Selfridges to provide audio equipment across 3 floors of their Birmingham Bull Ring Store

To minimise disruption for the client, and to ensure that the audio equipment was heard but not seen,  the Dragon Leisure team completed installation overnight

During the 4 week Christmas run, a member of the team was on site each day to assist with the smooth running of the variety of events the store had planned.

Everything from make-up demonstrations to Disney Trolls,  a performance from members of The Urban Voices Collective and  daily Live DJ’s.

The flexibility of the system involved in the temporary installation was such, that at varying times music could be played simultaneously across 3 floors, or narrowed down to one specific floor as events happened.


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